Wednesday 20 January 2016

Research and Planning: Music Videos

Arctic Monkeys

Arctic Monkeys in 2014


A four piece British indie rock group consisting of lead singer Alex Turner, lead guitarist Jamie Cook, drummer Matt Helders, and bassist Nick O'Malley. Formed in 2002 in High Green, Sheffield Arctic Monkeys currently have 5 studio albums (see below)

Whatever People Say I Am That's What I'm Not (2006)


Favourite Worst Nightmare (2007)

Humbug (2008-10)


Suck It And See (2011-12)

AM (2013-14)


Genre: Arctic monkeys are referred to mostly as indie rock but as of late they have become big enough to no longer be considered indie gathering a very large following after the release of AM.

Style: Arctic Monkeys share a lot of similarities with other British rock bands such as Franz Ferdinand, The Kooks, Kaiser Chiefs and Kasabian. 

Fashion: Due to their Sheffield upbringing Arctic Monkeys wear mostly casual clothing but since the release of AM the band has re-invented their image opting instead for more formal costumes as seen in the image at the top of this post.

Arctic Monkeys - Songs 

Arctic monkeys have manipulated and adjusted their sound since they were formed in 2002 giving each album a unique sound which helped with their rise in popularity because of their varied styles over their albums a lot of different audiences were drawn towards their music.

Whatever People Say I Am That's What I'm Not & Favourite Worst Nightmare

The band's first two studio albums reflected their youth with most of the sings being upbeat and fast paced. Whatever People Say I Am That's What I'm Not invoked the feeling of a night out on the town with each song telling a story of parties getting out of hand, dancing, and returning home to a moody partner. Favorite Worst Nightmare mimics the band growing up with a fast paced start to the album changing to a slightly slower pace half way through with songs such as Fluorescent Adolescent a song literally about growing up and maturing. 

When The Sun Goes Down (Whatever People Say I Am That's What I'm Not)


Teddy Picker (Favourite Worst Nightmare)



Fluorescent Adolescent (Favorite Worst Nightmare) 



AM

The bands most recent studio album shows a noticeable shift in tempo and lyrical content. It is clear that the band has moved on from their Sheffield roots displaying instead a more American style rock in a similar vain to Elvis (Alex Turner's mannerisms are often compared to Elvis). The change is even noticeable through the album covers over time they've go darker and more abstract with fewer details on each album this also goes for their songs, they have gotten shorter details and less detailed lyrics as the band has progressed.

Do I Wanna Know? (AM)




Why'd You Only Call Me When You're High (AM)




The Black Keys

The Black Keys in 2010

A two piece rock outfit formed in Akron, Ohio in 2001, consisting of lead guitarist and singer Dan Auerbach and drummer Patrick Carney. The band currently have 8 albums with 4 of them being independently recorded and the other 4 recorded in a studio.

The Big Come Up & Thickfreakness (2001-2003)


Rubber Factory & Magic Potion (2004-2007)


Attack And Release (2007-2009)



Brothers (2010-2011)


El Camino (2011-2013)



Turn Blue (2013-present)




Genre: while they have experimented with many different genres including blues, soul and psychedelic rock The Black Keys are primarily rock/indie rock.

Style: The Black Keys share a lot of similarities with other rock bands such as The White Stripes, The Raconteurs, Cage The Elephant and Kings of Leon.

Fashion: The Black Keys do not adopt a particular fashion for any of their tours/shows they dress smart-casual for most if not all of their performances.

The Black Keys - Songs

Your Touch (Magic Potion)



I Got Mine (Attack and Release)



Tighten Up (Brothers)




Fever (Turn Blue)





Royal Blood

Royal Blood in 2014

An English rock duo formed in Worthing, West Sussex in 2013. The band consists of bassist/singer Mike Kerr and drummer Ben Thatcher. The band only has one album so far.

Royal Blood (2014)


Genre: Royal Blood have been described as modern blues rock, garage rock and psychedelic rock they share some similarity with the two other bands in this post.

Style: Royal Blood share similarities with The Black Keys, Arctic Monkeys, Foo Fighters and Queens Of the Stone Age

Fashion: The band does not have a particular style of clothing, they simply wear whatever they choose.

Royal Blood - Songs

Out Of The Black (Royal Blood)


Figure It Out (Royal Blood)

Careless (Royal Blood)


Come On Over (Royal Blood)



Final song: Why'd You Only Call Me When You're High



I have decided to create a music video for Why'd You Only Call Me When You're High because the premise of the song is very simple and I believe that it would be easy to create a music video to go along to the narrative provided through the lyrics.

Why'd You Only Call Me When You're High Lyrics


The mirror's image
Tells me it's home time
But I'm not finished
'Cause you're not by my side
And as I arrived I thought I saw you leaving
Carrying your shoes
Decided that once again I was just dreaming
Of bumping into you

Now it's three in the morning and I'm trying to change your mind
Left you multiple missed calls and to my message you reply,
"Why'd you only call me when you're high?
Hi, why'd you only call me when you're high?"

Somewhere darker
Talking the same shite
I need a partner (hey)
Well, are you out tonight?
It's harder and harder to get you to listen
More I get through the gears
Incapable of making alright decisions
And having bad ideas

Now it's three in the morning and I'm trying to change your mind
Left you multiple missed calls and to my message you reply (message you reply),
"Why'd you only call me when you're high? (why'd you only call me when you're high?)
Hi, why'd you only call me when you're high?"

And I can't see you here wonder where am I?
Sort of feels like I'm running out of time
I haven't found what I was hoping to find
You said, "You gotta be up in the morning, gonna have an early night.
And you're starting to bore me, baby.
Why'd you only call me when you're high?"

Why'd you only ever phone me when you're high?
Why'd you only ever phone me when you're high?
Why'd you only ever phone me when you're high?
Why'd you only ever phone me when you're high?


Outline of music video

For the music video I wanted the visuals to fit the lyrics and general tone of the song. The idea I have for the music video is pretty similar to the official music video but that is likely because the music video I want to create follows the narrative set out by the lyrics as does the official video.

Music video analysis

In preparation for my music video I will analyse existing music videos from the Arctic Monkeys in order to gain an understanding of the style an type of narrative they use and to reflect that in my own music video. I will not be directly copying anything from their existing videos but only simply taking inspiration this ensures that my music video will be unique to the bands existing style with my own personal touch added.

Why'd You Only Call Me When You're High (AM)



Most of the inspiration for my video will come from the existing music video but I still need to ensure not make it too similar.

The music video reflects the slow pseudo-psychedelic nature of the song, the low key lighting and night time setting reflect the tone and pace of the song as well as fitting the narrative being created through the lyrics. The music video shows the bands lead singer, Alex Turner, walking through the streets of what is assumed to be London on his way to meet a girl, a simple narrative for a fairly simple song. The music video remains similar to the situation described in the lyrics.

When The Sun Goes Down (Whatever People Say I am That's What I'm Not)










Teddy Picker (Favourite Worst Nightmare)










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