Television
Advertisements
Whilst
subject reviews are being conducted, you are being asked to complete a series
of short research tasks in order to prepare for the next unit. You are being
given 2 lessons to complete this task.
Task one: the forms and styles of
different TV adverts
For the
first task we are asking you to do things: firstly, ensure you understand what
each of the following form and style ‘descriptors’ means and secondly, find 2
examples of UK television adverts for each. You must save a link to each of the
videos on a Word document and then you need to briefly explain why you think
they are good examples for each.
The form descriptors are:
·
Animation
Animated adverts
range from 2D up to CGI; they are created entirely digitally and are used to
demonstrate something that could not be created using real actors or locations.
A fully animated advert
using the premise of peoples housing being their own planets.
A popular
advert animated in the style of Walt Disney about a bear who has never seen
Christmas.
·
Documentary / factual
Documentary
adverts are created to show reality but can also be in a joke style called
‘mockumentary’.
A
documentary style advert following a group of people from the Congo named the
Sapeurs who believe that style is an important way of life.
A
Mockumentary in which marmite protection agencies go to houses to ‘save
neglected marmite’.
·
Talking heads
A talking
head advert is an advert in which the character on screen directly addresses
the audience.
An advert
in which an elderly lady is addressing the audience directly about the orange
juice she enjoys.
An advert
in which people speak about their experiences with workplace injuries by
directly addressing the audience
·
Stand alone
Singular
adverts do not link with other adverts that advertise the same product
An advert
that follows the life of a boy named Barry who is also a biscuit.
A highly
stylized advert which demonstrates the inner workings at an airport.
·
Series
A series of
adverts which all advertise one product.
Popular
british adverts which follow a man and a monkey who both love PG tips tea.
A surreal
series of adverts in which cats with opposable thumbs try to take over the
world.
·
Realist narrative
An advert
designed to make the audience believe that they are watching a real life
situation.
An advert
showing the lives of people in the army and army reserves.
An advert
which shows the life of people in war torn Syria if it were to happen in
London.
·
Anti-realist narrative
Anti-realist
adverts show off their product using unrealistic situations and characters.
An advert
based around a ‘society’ of Smarties.
Another
famous British advert about a monkey playing along to ‘In The Air Tonight’
The style descriptors are:
·
Humour
Silly or
campy adverts which use comedy to remain unique and memorable
·
Surreal
Out of the
ordinary style normally leaves the product reveal as a ‘surprise’.
·
Shocking / dramatic
Tries to
grab the audience’s attention by using shock tactics or ‘tugging our
heartstrings’
·
Parodic
An advert
which mocks an already existing style or media text
·
Nostalgic
Adverts
which remind the audience of older days.
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