Sunday 16 November 2014

Unit 1: Pre-Production – Requirements For A Moving Image Production

Abstract: 

Now that we have filmed and edited our short films for the DepicT! competition we have been asked  to outline in detail our individual process of creating the short movie as well as detailing other methods, equipment, funding, materials etc. that are used in other forms of media.

Section 1: Type of moving image production.

The media product we created was a 90 second short film to be submitted to the website DepicT! [1] DepicT! Is a website which challenges filmmakers of any age and skill level to create a short 90 second film of any genre. The website was founded in 1998 by Brief Encounters, a film festival hosting company. The most successful films are added to a short list, and then users are then asked to vote on which film they think is the best, the winner of the competition wins a cash prize as well as film exposure i.e. cinemas and film festivals. We distributed our short film on the online video sharing website YouTube, using the college’s account. YouTube is by the far the most common way of distributing movies online solely due to the fact is incredibly easy to use and allows users to quickly share their product around social media websites or blogs meaning that they can quickly gain attention possibly leading to recognition by other filmmakers or studios.

[1] Depict website


However, YouTube is not the only method of distribution and short films are not the only type of moving image, there are huge amounts of distribution methods for every form of moving image production. The types of moving image productions include feature length movies.

Feature lengths are one of the most consumed form of moving image production. [2] The term feature length refers to the length of the movie; anything over 40 minutes long is considered a feature length and anything under is a short film. Feature length films tend to have a larger budget than other forms of moving image media mainly due to their length but the budget could also be attributed to the genre.

Short films as previously mentioned are films that have a run time of less than 40 minutes short films are common amongst students or younger/ less experienced film makers as they do not take as long and do not have large budgets.

Advertisements are short clips advertising a company’s product that are normally shown on TV in between programs but are also shown outside of TV (see distribution). Advertisements, unlike short films or feature lengths vary in price. For example, if a company wants as many people as possible to see their advertisement they will broadcast it during peak watching times for example [3] the American Superbowl half time slot currently stands close to $4 million for a 30 second advert.

Music videos are incredibly similar to short films but as there name suggests are accompanied by music. Music videos allow for people to create a memorable short film to accompany their song, while it may not sound useful a lot of songs can be identified solely by their music videos (see more in distribution)

TV programs are also amongst the most consumed form of moving image media but unlike feature lengths they vary in run time and series length. TV series’ can be sorted into three categories series, one off and serials. A Series is a collection of seasons of a TV show meaning that 5 seasons of a TV show make up a series; a serial however is a TV series that has no clear ending meaning it could possibly have an unlimited amount of episodes. One off TV shows are small specialist TV programs such as a holiday specials these are TV shows that end after one episode hence the name one off.

Distribution
Distribution refers to the method of getting the film, short, TV show, advert etc. to your intended audience.

Cinemas are amongst the most common forms of distribution as they are easily accessible and in most cases cheap. With the exception of specialist cinemas, most cinemas will show the latest ‘blockbusters’ ,which refers to the most popular films at the time, which are normally feature length movies produced by large Hollywood studios these are normally shown for as long as 3-5 weeks with exceptions for high grossing movies which can remain in cinemas for up to 14 weeks. At that point they are normally released onto DVD which I will go into more detail later. Large cinemas also show blockbuster films using methods that differ from the traditional 2D rectangle screen most cinemas today allow for IMAX and 3D viewings, IMAX is a form of projection which allows for cinemas to show films in a lot larger resolutions, up to 18k, than traditional screens. 3D is a technology that has existed for a while but only recently has it really took off in cinemas with the introduction of new 3D glasses that allow viewers to see images on the screen in 3D while more expensive 3D is a new way of experiencing cinema.


[4] Odeon theatre in Norwich city.
 

The aforementioned ‘specialist’ cinemas are cinemas that choose which films they show and when. These cinemas are normally independently owned or work in combination with a charity. Independent cinemas typically show films that are not from Hollywood or Hollywood owned studios for example the independent cinema Cinema City in Norwich shows a range of films including ones that have been released for a long time as well as independent films made in Britain.


[5] Cinema City, also located in Norwich city. Cinema city was used as an example based on the fact it is the closest specialist  but also since we were allowed to visit this cinema as part of the college's course to see the British independent movie Frank, as an example of independent cinemas and movies. 
 


DVD / Blu-ray: After a film has finished being shown at the cinema it is released on DVD and/or Blu-ray, it normally takes approximately 17 weeks for a movie to be released on DVD or Blu-ray from a cinema screening. DVDs/Blu-Rays are relatively cheap to produce and distribute meaning that people who enjoyed the film or missed it can pick up the disk version cheaply and quickly. The main difference between Blu-Ray and DVD is a matter of resolution Blu-Rays display movies in higher resolutions and with higher quality audio than DVDs. Blu-Rays also allow for more data to be written onto the disk, up to 25GB (gigabyte) as opposed to the DVD’s 4.7GB, meaning that Blu-Rays are used more for special editions of films due to the extra space allowing for extra content such as gag reels, director commentary and deleted scenes.



[6] Fight Club Blu-Ray edition.

 


















[7] Fight Club DVD edition

I chose Fight Club as an example as the Blu-Ray edition allowed for significantly more content to be available which would not have been available on the original DVD release; such as directer's commentary and bonus footage.

Online Streaming: Recently websites have been created to allow users to pay a monthly subscription in order to watch movies and TV series online without any limits, the most popular streaming services currently are Netflix and Amazon’s Lovefilm. Both websites allow users to directly stream movies and TV in their web browser providing they have a stable internet connection, however Lovefilm offers a service in which users can rent DVDs for a certain period of time, this can allow users who may not have a stable enough internet connection to watch the movies on offer. Netflix however does not offer a DVD rental service but is praised by many for the huge amount of movies and TV available.


[9] Online streaming site Lovefilm


[8] Online streaming site Netflix
 













It was impossible not to mention these two sites when talking about online streaming due to their abundant international popularity, and with the current advancement in streaming capabilities and viewing technologies streaming could be a cheaper alternative to cinema in the foreseeable future.


Extra – Piracy: While this is not a legal method of distribution it still has a huge effect on how people watch movies and TV. For example TV series Game Of Thrones is one of the most pirated TV series to date with reports of up to 5.9 million downloads of one episode in particular. This is important as one of the main reasons piracy occurs is due to the way the show is distributed, Game Of Thrones is only available on the American TV network HBO (Home Box Office) meaning that it is not available outside of America unless you subscribe to receive the channel, which for some is simply too expensive. This observation has recently become more relevant since the start of the new year with people looking back on figures from the previous year Game Of Thrones is now the most pirated show of 2014 

Section 2 - Finance

Every film or TV series ever created has some sort of budget and each director or producer has a method of generating the budget here are some common and uncommon methods of gathering the money to create their movie or TV show.

Crowd funding/Crowd sourcing – This method of gathering money is favoured more by independent directors and producers that have an idea that they believe that people will enjoy. For example, the website Kickstarter allows for anyone to create a page pitching an idea to an audience, the audience are then allowed to donate any amount of money to the project. The person who creates the Kickstarter is allowed to set up rewards for people who donate, the more money they donate the better the reward [10] such as one Kickstarter which offered anyone who donated $10,000 a place in the credits of the movie as well as an all-inclusive studio tour. An example of a crowd funded movie that recently received its target fund is Zach Braff's Wish I Was Here which upon release was met with mixed reviews; showing both  positive and negative sides of kick starting a project, by both attempting to sell your product to your audience with no guarantee it could even be made while also trying to create the product within the confounds of the set budget and to the promised level of quality.
  
Bank loan – If an independent film maker needs a large sum of money he may have to borrow it from a bank, unlike other sources of finance this method requires that the person who takes out the loan must pay it back, meaning that taking out a loan is incredibly risky unless you know for sure that a profit can be generated from your movie.

Product placement – part finance part advertisement product placement is when a company asks for their product to be featured in the film either in a scene or just showing in the background. Companies will pay huge amount of money for their products to be shown in high budget movies. For example, the movie Wayne’s world (below) created a joke scene aimed at product placement in movies. This scene proved to be the perfect example of product placement in movies since it poked fun at the scenes in movies in which they try to hide the product placement but it can sometimes be jarringly obvious. Another particularly popular example is David Fincher's Fight Club a film which spreads an anti-consumerism message but still remains littered with Pepsi product placement  
 


[11] Product placement scene from Wayne’s world
 

BFI film fund – [12] The BFI (British Film Institute) is a company situated in the UK which offers a fund of £26 million taken from the National Lottery. This money is then passed on to filmmakers who apply for and are approved for the program, this program is incredibly helpful for independent filmmakers as it allows them to make the film they want too with no monetary limitations. The only downside to this program is due to the fact it is only available in the UK.

Section 3: Requirements

‘Requirements’ refers to all the things that you would need to create a movie, this relates back to finance as the more money you have the more things you can afford for your movie, listed below are the requirements for a movie feature length or short.

·         Equipment (hardware) – including camera(s), tripods, dolly tracks, cranes/jigs, sound equipment, lighting, computer(s) (editing), clapper boards etc.

·         Software- this relates to the programs that will be used by the editors and special effects creators.

·         Costumes – Used to make a character fit into a certain time period or to reflect their personality.

·         Make-up – used to change the appearance of a character i.e. prosthetics or masks, can also be used to make a character look more presentable.

·         Actors/Actresses – Actors and Actresses will need to be hired to play the characters in your movie.

·         Crew – this includes the director, co-directors and producers that may be on set as well people to operate all the equipment that have bought/hired such as cameramen, soundmen, editors etc.

·         Travel – if you are filming in another part of a country or a different one entirely you will have to cover the cost for travel by bus, plane or train.

·         Accommodation – If you are filming for a long time your actors will need somewhere to stay this means the price for hotel rooms for cast and crew.

·         Special effects – if your movie requires special effects you may hire other people or studios to create them for your movie.

·         Music licenses – If any copyright music is going to be used in your production you will have to pay the record label and/or artist for permission to use their song.

·         Soundtrack – Similar to the music license for your production you may want to create an original soundtrack for your movie which means hiring an artist to create it for you.

Most of these were required for our DepicT! short but due to the lower production value and local filming we did not have to pay for most of the things listed. The equipment we used was provided by the college from the AV (Audio-Visual) room, this room allows for students to rent out cameras and sound equipment in order to use for their productions. All filming was local so there was no need to pay for accommodation, all the actors wore costumes that they already owned so no money was spent in that department.   

Section 4: Personnel

The personnel are all the people that work on a media production on and off of the camera, the size of the personnel and range of them relates to the type of production meaning the bigger the production the larger the crew.

For a short film like the one we created there is normally a small cast and crew that work on the production, here is a breakdown of the people involved in a short film:

Writer(s): This person is in charge of writing the script which will then be later adapted into the movie, the writer is normally off camera writing, or on set making sure that everyone is following the script.

Editor: This person is in charge of putting all the footage and sound together in order and adding in transitions where needed, sometimes works alongside the director and writer.

Director: This person is in charge of the camera crew and the actors, he/she directs the whole cast and crew to ensure that they are in the right places doing the right things. The director in a short film also normally doubles up as the producer (more information below)

Producer: This person is in charge of the whole production and makes sure that everybody is in the right place at the right time.

Camera operator: This person is in charge of operating the camera and ensuring that each shot is in focus and looks as close to what the director and writer intended.

Sound man/woman: This person is in charge of operating the sound equipment and making sure all the audio is recorded at the same level.

Actors/Actresses: These people are in charge of accurately portraying the characters that the writer has created, unlike other personnel actors are exclusively on camera.


[13]Cast photo from the short film I helped to create called End. I decided to use this example not as self promotion but as an example of the correlation between cast size and production value, smaller productions will give cast members multiple jobs while larger productions will have multiple people in each role needed which is why it is difficult to find a large scale production cast photo since the crew will likely never all be in the same place at the same time.



[14] A lot more personnel are needed to create a TV show these are the people involved in creating a TV show* (broken down into pre-production, production and post- production):

Pre-Production:

Casting director: The casting director casts the actors that will feature in the production and is normally the first crew member on the production.

Costume designer: The costume designer(s) make all the clothing and costumes that will be worn by the actors.

Director: The director is responsible for directing the actors and crew on set, unlike a film director a TV director has less creative control. 

Location Manager: The location manager finds all the locations for filming on location as well as studios.

Make-up artist: The make-up artist uses make-up to alter the actor’s appearance.

Production designer: The production designer is responsible for creating the sets that will be in the production.

Researcher: The researcher is responsible for making sure that the script is accurate to the intended setting.

Set designer: The set designer works alongside the production designer to create the sets.
Television producer: The television producer is generally in charge of the whole production and helps coordinate the financial, legal, administrative, technological and artistic elements of the production.

Writer: The writer is responsible for creating the original story that the production will stem from.

Head writer: The head writer oversees the writing team throughout the writing process.

Screenwriter: Screenwriters are responsible for creating sort or feature length screenplays for TV series’.

Story editor: The story editor is responsible for editing stories into screenplays.

Production:
A2: The A2 is responsible for connecting audio devices form the production truck to the venue of the production.

Boom operator: The boom operator works alongside the sound crew and controls the positioning of the microphone while filming.

Camera operator: The camera operator is the head member of the camera crew and is responsible for controlling the camera according to the director’s instructions.

Character generator operator: The CG prepares and displays digital on screen graphics on the [15] character generator

Floor Manager: The floor manager represents the director on the studio floor and is responsible for ensuring the actors are safe to perform as well as turning on appropriate lights, helps maintain silence during filming etc.

Graphics coordinator: The graphics coordinator decides which graphics will be displayed on air.
Stage Manager: The stage manager ensures that the production is properly organized and controls the communication between members of the crew.

Gaffer: The head electrician in the production the Gaffer is in charge of lighting the stage.
Grip: Grips help the camera operators when there is a dolly or crane being used, or helps the lighting team to set up the lighting.

Gallery Room Team: Only present when a multi-camera setup is being used, the gallery team observe the feed from all the cameras on monitors.

Production manager: The production manager helps with the technical needs for the production by gathering equipment with specific technical specifications.

Production Assistant: The production assistant works alongside the gallery crew and controls the timing of the production, by announcing to the cast and crew how long until the show goes live (if it is a live TV show) or how long until the advert break.

Runner: The most junior role amongst crew the runner is responsible for all the odd jobs around the set such as fetching equipment and carrying it around the set.

Stunt Coordinator: If an actor needs to perform a stunt the stunt coordinator will ensure that it is done correctly and safely.

Technical Director: The technical director ensures that all the equipment in the [16] PCR (production control room) is fully operational and ensures it matches the quality and output of the camera being used on set.

Television Director: Unlike a movie director the TV director is normally in the gallery overlooking the whole production through monitors, the TV director also stays in direct communication with the floor manager (mentioned earlier).

Video Control Operator: The video control is in charge of the transmission of live programs or test footage and also controls the brightness, contrast, colour balance, fidelity and framing of the image shown on screen.

Video tape Operator: The VTR operates video tape equipment in order to record and replay footage, the VTR is also responsible for action replays and highlights.

Vision Mixer: also referred to as the technical director (TD) the TD is responsible for switching between video sources such as feed from the cameras as well as video inserts.

Post-Production:

Colourist: The colourist edits the visual look of the product by editing the contrast colour and ‘mood’ of each scene.

Composer: The composer creates all the music that will be used in the production either conducting an orchestra or being part of one, the composer can also create theme songs for productions.
Editor: The editor works alongside the director in order to edit all the raw audio and footage into the finished product.

Foley Artist: The Foley artist records and creates sound effects to be used in the production
Post-production runner: The same as a normal runner the post-production runner helps the post-production crew with odd jobs.

Publicist:  The publicist is in charge of the marketing of the product by choosing how and where it is advertised.

Sound Editor: The sound editor adjusts all of the audio for the production as well as deciding which sound effects will be used.

Title sequence designer: The title designer is responsible for creating the title sequence, and tries to make it as memorable as possible (example)

*While this is considered a typical TV show crew smaller productions may use less people.


[17] Small part of the cast and crew of the TV series Breaking Bad

As mentioned earlier this photo does not show the whole cast which was involved in the show as they would not have all been present.

[18] Feature film cast and crew: A feature film has all the same members and jobs as a TV crew but can vary in size based on the size and budget of the production. At the moment a feature film has an average of 588 crew credits per film.

DepicT! short:  For our DepicT! Short we had a very small team of only 3 people so we had to allocate multiple jobs to each person. For example, in our production I was one of the characters, sound operator, editor, assistant writer and assistant director. Due to our small group we had to split up the workload by taking turns with tasks such as storyboarding and editing.  Our group contained two members with film making experience prior to the short we made; one member had experience as an actor, director and editor. Prior to this production I have had experience as a sound operator, editor, actor, director and writer. We used our skills accordingly, but also ensured that the other members of the group gained experience in other parts of the production if they had none prior, this ensured that the work was completed efficiently and quickly. 

Section 5: Time

For our production we were given a time frame of 4 weeks to plan, film and edit our short films, the time was allocated as one week of planning one week of filming and two weeks of editing. The time was split up this way as we only had a short amount of footage to gather and we felt that the more time we spent editing the more polished we could make the film look. I believe we effectively used the time we were given, in fact we finished filming a few days before everyone else had started which allowed more time for re-shoots and editing.

In a professional production missing the deadline can be fatal for the production. A lot of investors will give studios a certain time frame to complete their production, if it is not complete in time investors may cut funding or cancel the project entirely. For our short we ensured that each deadline was met and had the film completed and uploaded on the day of the deadline. An example of movie which massively overshot its time frame is Micheal Cimino's Heavens Gate in which the directer demanded that filming continued ending up with around 220 hours of footage

Section 6: Equipment and facilities

It is known that a lot of productions spend their money to hire out equipment rather than buying it, this equipment can be hired form facility houses. Facility houses allow anyone to rent out professional grade equipment meaning it can be used by professionals and independent filmmakers alike. [19] The facility house ‘The Hall’ offers a wide range of services for production and post-production stages these include: (Text below taken from The Hall’s website)

• Film crews and kit, shooting in HD or SD on tape or solid state

• A sound proof, air conditioned 30m2 TV studio with blue/green screen

• An Avid Symphony Nitris DX Edit Suite with full broadcast Video and Audio Monitoring /
Measurement

• Three HD / SD Avid Media Composer Edit Suites with full broadcast Video and Audio Monitoring / Measurement

• A HD / SD Final Cut Pro suite with full broadcast Video and Audio Monitoring / Measurement

• A ProTools HD Audio suite with V/O booth, ISDN and tielines to the TV Studio for larger recordings

• Harding FPA Testing

• Format conversion / transcoding to all major formats whether tape or tapeless

• DVD / Blu-ray authoring.

As you can see with the services that facility houses like The Hall offer you can create and distribute professional level products. The prices for these services where not mentioned on the website but as one example it would likely cost around £200 per day.

Due to the low budget we had for our production we were not able to use a facility house to rent space or equipment, however for future productions facility houses could be considered. The closest facility house is in fact ‘The Hall’ which is located just outside of London. As I mentioned earlier we simply did not have the budget to use services from facility houses we did however have a room in which we could rent out any equipment we needed for our production this is called the AV (Audio Visual) room and allows students to rent out equipment such as cameras, tripods and microphones to help them with their productions. All of the equipment we were allowed to rent was free of charge meaning the production budget could be kept as low as possible.

Section 7: Locations

For our production we ensured that we used local locations that we knew we could use whenever we needed them reducing the chance of any complications or needing to re-schedule shooting dates. For each location we needed to fill in release schedule as well as recces, release schedules are documents which allow filmmakers permission to use a certain site for a certain amount of time and must be filled out for each member of the cast and crew. Recces are documents created by the location scouts; they contain pictures of the locations as well as the times and days they will be available for filming.    

For our production we chose to use one of group member’s houses as we knew that it would be available when we needed it. The locations we used inside the house were the bedroom for all of the bedroom scenes and the hallway outside for other shots we also used the garage outside for the scenes with the hostage. We planned the shooting dates and locations effectively so we encountered little to no complications besides one which was travel, every group member lived a reasonable distance from the filming location meaning that we had to plan a bus route to ensure we all made it on time.

Section 8: Materials

‘Materials’ refers to any extra things that may be needed for a production besides the cast, crew and equipment. For example:

Scripts: Each member of the cast and crew will be given a script to ensure they know what part of the production is being worked on

Make-up & Costumes: All the costumes that the actors will be using will need to brought along to the shoot as well as any spare costumes in case one is lost or damaged. Also any make-up that actors will need is either applied just before the take or hours before (depending on the amount of make-up) 

Props: Any props that feature in the production will need to be brought along as well as spares for props that are intended to be broken as well as spares for any that are misplaced.

Food & Drink: Some productions will bring along food trucks in order to feed the cast and crew during a lunch break or after a shoot.

Music and sound effects: This only applies when elements of sound are being outsourced by another company or composer.

VFX (video effects): as with music and SFX this only applies when someone else makes the video effects to be used in your own production.

Misc. Paperwork: This includes copies of all the legal documents that will be needed as proof that the cast and crew that are there have legal permission to be on that site at that time.

Some of these materials may come with additional costs such as the sound and VFX which may require additional copyright licenses (the next sections cover copyright in more detail)  to ensure that they can be used in your production.

Section 9: Legal issues

As I mentioned earlier certain parts of a production may have extra costs in the form of legal issues, mainly copyright. [20] Copyright is a system that was put in place in order to protect original literary, dramatic, musical and artistic work from anyone who intends to steal it and claim it as their own work. Copyright is automatically given when someone creates an original piece of work but additional actions such as applying for a [21] patent may be required.
 
In our production we were asked to avoid any copyright infringement by using royalty free sound effects and music from sites such as freesound and incompetech.

Three common legal issues come up when someone is trying to make a short film, feature film, or TV series these are:

Clearance: Clearance relates to the process of gaining permission from the copyright license holder in order to use their piece of work (more info)

Public liability insurance: This piece of insurance covers the cost of recovery if a member of the cast, crew or general public is injured (more info)

Completion guarantee/ insurance:  This document entails that the production will be complete on the set deadline by the investor (more info

Section 10: Regulation

A regulatory body is a company that ensures other companies operate within the laws that have been set by the government. For example, companies such as [22] OFCOM (the office of communication) are in charge of regulating multiple forms of communication such as TV, film, radio and telecommunication. OFCOM ensures that consumers and members of the public are protected from any harmful or offensive content that exists within in multiple forms of media.

OFCOM however do not regulate all forms of communication for example the BBC (British broadcasting centre) is only partially regulated by OFCOM the rest of the BBC is regulated independently by the BBC in the form of the BBC trust meaning that they have more control over what they can and cannot broadcast as well as when they can broadcast in i.e.  the watershed
More film related regulatory bodies such as the [23] BBFC (British board of film classification) exist. The BBFC is the regulatory body in control of the film ratings that can be seen on almost every film either at the cinema or on DVD/Blu-Ray.
    

[24] The BBFC rating system









 

Our production was submitted to the online video sharing site YouTube which means that the regulation laws differ from the jurisdiction of companies such as BBFC and OFCOM meaning that videos shared around the internet become a lot harder to control and regulate as opposed to the programming that is regulated by the BBFC and OFCOM. The main reason the regulatory bodies struggle to control what data flows through the internet is mainly due to its sheer size of it, with over 264 million registered websites and counting it becomes a mass of uncontrollable media. Companies have tried before to control the content on the internet and more recently a debate has been sparked surrounding ‘net neutrality

Section 11: Trade unions and trade associations

A trade union is officially defined as [25]“an organized association of workers in a trade, group of trades, or profession, formed to protect and further their rights and interests.” This basically means a collection of groups free from any employers which seek to help out their members with legal issues such as insurance, pensions or healthcare.

Unions such as PACT (producers alliance for cinema and television) and BECTU(broadcasting entertainment cinematographic and theatre union) exist and help with people who work in the media. [26] PACT is a UK based union that supports the endeavours of independent film, TV, and animation (more info). [27] BECTU does much the same as PACT but operates on a slightly larger scale by reaching out to independent media representatives that PACT may not be able to (more info)

Trade associations are another type of organization similar to a union. [28] Trade associations are founded  and funded by businesses that operate in a certain are such as media, they help out with the PR (public relations) side of media with things such as advertising, education, political donations, lobbying and publishing, an example of a trade association is BIMA (British interactive media association)

Section 12: Bibliography

1 comment:

  1. Hi Connor

    Great piece of work. Clear understanding of requirements for productions. A well worded essay.

    Make sure you explain your examples and why they are relevant to your point. You have clear pictures but make sure you explain these throughout. Do not just say what something is, say why it is that way.

    Make these changes to bring it up a great piece of work!

    ReplyDelete